swati gupta
STRATEGY & GROWTH
BASED IN NEW YORK CITY
About Me.
Enthusiastic about new technologies while applying creative growth strategies, I can turn complex ideas into execution, backed by analytical and strategic thinking.
My experience in consulting and product roles across start-ups and corporate have honed my ability to understand diverse customer narratives through insightful questions and inherent customer empathy.
Moreover, by pursuing my own entrepreneurial projects, I've gained valuable insights into growth and innovation specifically in consumer technology and effective sales and lead generation.
Through my experiences, I offer a unique skill set that combines a strong analytical foundation, a deep understanding of go-to-market strategies, a knack for understanding customer pain points, and the agility to drive growth in fast-paced, rapidly evolving tech environments.
Experience
Founder Associate [Growth]
@ Heron Data
New York City, NY
Driving growth and vertical expansion for Heron Data by launching high-leverage bets and turning them into scalable, repeatable wins. I operate at the intersection of product, GTM, and strategy to unlock new opportunities to automate core document
workflows and—freeing teams from the repetitive manual, white-collar work.
Key Skills: New Verticals Growth, GTM, Zero-To-One Execution
Management Consultant
@ Alvarez & Marsal
New York City, NY
Specialized in driving growth and operational efficiency, I led strategic initiatives for a variety of clients, focusing on digital transformation and customer journey growth strategies backed by data-driven analytics, research, and testing. My roles across projects have involved working across workstreams to conduct in-depth organizational assessments and implementation of tailored solutions for clients, all while managing relationships with key stakeholders.
Key Skills: Stakeholder Management, Strategy & Operations, Digital Strategy
Head of Growth
@ Matchxbox [Start-Up]
New York City, NY
Drove growth and customer acquisition through content production and marketing strategies. Established and managed new customer conversion channels.
Key Skills: Customer Acquisition, Marketing, Growth Hacking, GTM Strategy
Product Management
@ Cox Communications
Atlanta, GA
Led end-to-end product lifecycle management, including development and launch of key initiatives. Responsibilities included strategic roadmap planning, cross-functional collaboration to align product features with market needs, creating the product requirements document and leveraging data analytics for continuous improvement.
Key Skills: Product Strategy, Data Analytics, Process Improvement
Co-Founder
@ Industry [Start-Up Project]
Atlanta, GA
Developed a marketplace "gig-economy" staffing platform to resolve understaffing and high turnover rate in restaurants and bars. To create this project we conducted market evaluation, built a business roadmap, and go-to-market strategy.
Key Skills: Product Development, Market Research, Business Strategy
Georgia Institute
of Technology
B.S. Business Strategy & Innovation + Analytics Minor
Highest Honors; Zell Miller Scholar
