swati gupta
GROWTH STRATEGIST
BASED IN NEW YORK CITY
About Me.
Enthusiastic about blending technology with creative growth strategies, I enjoy translating complex ideas into compelling stories, backed by analytical and strategic thinking.
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My experience in product management and consulting roles have honed my ability to understand diverse customer narratives through insightful questions and inherent customer empathy.
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Moreover, by pursuing my own entrepreneurial projects, I've gained valuable insights into growth and innovation specifically in consumer technology and effective sales and lead generation.
Through my experiences, I offer a unique skill set that combines a strong analytical foundation, a deep understanding of go-to-market strategies, a knack for understanding customer pain points, and the agility to drive growth in fast-paced, rapidly evolving tech environments.
Experience
Management Consultant
@ Alvarez & Marsal
New York City, NY
Specialized in driving growth and operational efficiency, I led strategic initiatives for a variety of clients, focusing on digital transformation and customer journey growth strategies backed by data-driven analytics, research, and testing. My roles across projects have involved working across workstreams to conduct in-depth organizational assessments and implementation of tailored solutions for clients, all while managing relationships with key stakeholders.
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Key Skills: Stakeholder Management, Strategy & Operations, Digital Strategy
Head of Growth
@ Matchxbox [Start-Up]
New York City, NY
Drove growth and customer acquisition through content production and marketing strategies. Established and managed new customer conversion channels.
Key Skills: Customer Acquisition, Marketing, Growth Hacking, GTM Strategy
Product Management
@ Cox Communications
Atlanta, GA
Led end-to-end product lifecycle management, including development and launch of key initiatives. Responsibilities included strategic roadmap planning, cross-functional collaboration to align product features with market needs, creating the product requirements document and leveraging data analytics for continuous improvement.
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Key Skills: Product Strategy, Data Analytics, Process Improvement
Co-Founder
@ Industry [Start-Up Project]
Atlanta, GA
Developed a marketplace "gig-economy" staffing platform to resolve understaffing and high turnover rate in restaurants and bars. To create this project we conducted market evaluation, built a business roadmap, and go-to-market strategy.
Key Skills: Product Development, Market Research, Business Strategy
Georgia Institute
of Technology
B.S. Business Strategy & Innovation + Analytics Minor
Highest Honors; Zell Miller Scholar